About

A LOVE AFFAIR WITH ARTISANSHIP

SANTA LUPITA is a story of love with Mexico, with its colors and joy, with its handcrafts and traditions... and with its women: Lupita, María, Teodora, Reina and all master artisans SANTA LUPITA designs and creates pieces of art to wear with.

Founded in 2014 by Jorge and Tanya, two Mexican-German school friends, the brand aims at sharing colourful, vibrant and unique fashion with the world. Ever since they have travelled all across Mexico building up a unique artisan network.

AN EXPRESSION OF RESPECTFUL JOY

SANTA LUPITA designs its collections in close cooperation with artisan communities, incorporating and adapting traditional elements and patterns into its designs, always paying tribute and respect to their meaning and symbolism. We will only use adapted elements the communities agree to share with us us and will always specify its true origin, acknowledging the respective community.

FASHION MEANT FOREVER

We make timeless fashion that can be worn season after season… for years… before being inherited to the next generation, just like our artisans pass their skills and heritage to their kids and grandchildren.

We want our customers to develop a special relationship with its clothes and that´s why we value high quality and long lasting materials. We want you to keep you SANTA LUPITA forever.

WE CHOOSE CONSCIOUSNESS

We believe the answer to our current environmental issues is not producing more and more in a  “sustainable” manner because because overproduction isnt´ good for anybody, even if it’s made in a “sustainable” way.

For us the answer is producing slower and less - getting the right amounts to make a win win situation for all shareholders: the artisans, the customer, the environment and the company. It´s about producing consciously!

 

OLD IS IN AGAIN

We take it slowly, elevating emotions and handcraft. We're old-school and our production methods too. We aim at preserving old roots and traditions, producing the way past generations did. We want to offer unique fashion made with love and with a special story - fashion you will want to keep forever. We're proud of it - it's our DNA.

WE´RE LIMITED, WE´RE SPECIAL

We´re handmade which means it takes time to tailor each product. That makes us limited too.

We want to offer you unique fashion. Thanks for being patient and understanding that we might be sold out very now and then. Think that once you get your SANTA LUPITA you will have a truly special piece of art to wear.  

EMPOWERING WOMEN IN REMOTE AREAS

We work with more than 100 artisans all across Mexico, most o them female. We provide all materials and training free of charge straight to their homes, no sweatshops, no central factories. We're homemade!

This is how we provide an opportunity to skilled women in remote rural areas to commercialise their products to a broader audience and support their families and communities without having to leave their towns in search for work in cities. SANTA LUPITA´s artisans work from home during their spare time. They take care of their kids and households and assume traditional tasks in their communities, e.g. helping with the harvest in September. They decide how much they can work and do it with full flexibility.